Habiba, Latifa Ummu, and Lies Utami Efni Safitri. “Brand Personality In ‘Asmara Gen Z’ Cast Endorsements As Glad2glow’s Public Relations Practice On TikTok”. Jurnal Ilmu Sosial Dan Humaniora , vol. 4, no. 2, Apr. 2026, pp. 498-10, doi:10.58540/isihumor.v4i2.1563.