[1]
Henny Utarsih and Muhammad Rizky Mubarokah Azis 2026. The Influence Of Brand Image And Electronic Word Of Mouth On The Decision To Purchase Vivo Smartphones Among Students At Stie Ekuitas Bandung. International Journal of Management and Business Economics. 4, 3 (Jun. 2026), 659–666. DOI:https://doi.org/10.58540/ijmebe.v4i3.1930.