IMA; EDI MASZUDI; ADI FIRMANZAH. The Impact Of Influencer Marketing, Testimonials, and Promotional Discounts On The Purchase Intention Of Wardah Cosmetic Products : The Role Of Brand Image Mediation In Masamba. International Journal of Management and Business Economics, [S. l.], v. 4, n. 3, p. 307–321, 2026. DOI: 10.58540/ijmebe.v4i3.1768. Disponível em: https://putrapublisher.org/index.php/jamis/article/view/1768. Acesso em: 7 jun. 2026.