BUNGA ADITI. Digital Trust and Personalization Strategy As Drivers Of Customer Retention In E-Commerce: A Structural Equation Modeling Approach. International Journal of Management and Business Economics, [S. l.], v. 5, n. 1, p. 272–280, 2026. DOI: 10.58540/ijmebe.v5i1.2518. Disponível em: https://putrapublisher.org/index.php/jamis/article/view/2518. Acesso em: 21 oct. 2026.