Bunga Aditi. “Digital Trust and Personalization Strategy As Drivers Of Customer Retention In E-Commerce: A Structural Equation Modeling Approach”. International Journal of Management and Business Economics 5, no. 1 (October 21, 2026): 272–280. Accessed October 21, 2026. https://putrapublisher.org/index.php/jamis/article/view/2518.