Henny Utarsih, Muhammad Rizky Mubarokah Azis. The Influence Of Brand Image And Electronic Word Of Mouth On The Decision To Purchase Vivo Smartphones Among Students At Stie Ekuitas Bandung. IJMEBE [Internet]. 2026 Jun. 27 [cited 2026 Jun. 27];4(3):659-66. Available from: https://putrapublisher.org/index.php/jamis/article/view/1930